MANILA, Philippines – August 26, 2026 – Maria Espie Vidal, an SEO and content strategy consultant in the Philippines today announced the results of a twelve-month international search campaign that transformed a global facade access equipment manufacturer from near-invisibility into the most-cited brand in its category across AI-powered search platforms.
Between July 2025 and July 2026, the campaign grew the client’s monthly organic sessions from 357 to 1,311, an increase of 267 percent. Organic clicks rose 264 percent, search impressions grew nearly fivefold to 72,600 per month, and the number of pages earning clicks from Google expanded from 26 to 178.
The campaign’s most notable outcome, however, came from outside traditional search. Independent Semrush brand-performance tracking recorded in August 2026 shows the client holding a 25.5 percent AI share of voice in its category, with the nearest competitor at 3.3 percent, a lead larger than the next five competitors combined. The brand ranks first, with an average AI answer position of 1.37, on more than 25 non-branded buyer questions asked across ChatGPT, Google AI Mode, Gemini, and Perplexity.
That visibility is now producing measurable business results. In July 2026, ten of the client’s forty contact form submissions, one quarter of the month’s inbound leads, came from users referred directly by ChatGPT and Gemini.
“AI search is no longer a future channel for B2B. It is a lead source today,” said Vidal. “This client sells custom-engineered access systems for high-rise buildings. When a facility manager asks ChatGPT which providers to shortlist, our client is the first name cited, and their own pages are the sources being quoted. That is what a modern search strategy has to deliver.”
At the start of the engagement, the manufacturer operated eight websites, one global and seven regional, all carrying duplicated content of fewer than 500 words per page, with no product pages, no structured headings or metadata, and fewer than five short blog posts shared across every region. The campaign rebuilt the content foundation across all sites: dedicated product pages for each equipment line, GEO-friendly page structures with FAQs and schema markup, a competitive content-gap program feeding an ongoing blog pipeline, and citation building across industry directories in each target market. The work was completed alongside a full multi-site migration and through two Google core algorithm updates.
The client’s Solutions page is now the single most-cited page in the category’s AI conversation, referenced in over 100 AI-generated answers, ahead of every competitor homepage.
The full case study, including twelve months of data, is available at https://mariaespievidal.com/seo-geo-content-strategy-for-global-facade-access-company/ .
About It’s a Writer’s World
It’s a Writer’s World is a Philippines-based SEO and content strategy consultancy serving international clients across B2B, industrial, and professional services sectors. The consultancy specializes in combined SEO and Generative Engine Optimization (GEO) campaigns that build visibility in both traditional and AI-powered search. Learn more at mariaesppievidal.com.
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Maria Espie Vidal
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Company Name: It’s a Writer’s World
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Country: Philippines
Website: mariaespievidal.com
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